![]() ![]() In business public relations helps the marketing process by instilling in the consumer a positive attitude toward the company. Although the general principles are the same, the annual duties of the PR practitioner will vary according to the setting. (2) Public relations is practiced in a variety of areas: government, business, politics, education, etc. PR people regularly counsel top management, develop, execute, and evaluate organizational programs to create consistency between organizational and societal expectations. Third,public relations is a management function as it helps a company define and set organizational goals, facilitate organizationalchange, and adapt to a changing environment. ![]() It is also the function of the PR department to gather information from the public and interpret that information for top management as it relates to management decisions. ![]() Public relations specialists explain the organization’s actions to various public involved with the organization and communicate the opinions of the public back to the agency. Second, public relations is concerned with communication which is actually two-way communication. PR professionals attempt to influence public opinion in a way that is positive to the organization. Most people are interested in what an organization is doing to meet their concerns and interests. First, public relations involves working with public opinion. (1) The term “public relations” has many interpretations and meanings. ![]()
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